How Your KDP Ad on Amazon Might Be Better than You Think

Great book marketing information for indie authors. If any of you guys tried this method, let me know!

chrismcmullen

AMS Ad

AMAZON MARKETING SERVICES

I love that Amazon now lets indie authors advertise with Amazon Marketing Services (AMS) through KDP Select.

Think about this: Traditionally published authors can’t find a self-service, low-cost advertising option on Amazon.

But if you’re enrolled in KDP Select, you can.

How cool is that?

Anyway… If you try one of these ads, you might just get 1 click for every 1000 impressions or so, and you might get a few sales for every 100 clicks.

If you also bid high to get more impressions, you might see a small short-term return on investment (ROI).

However, things may be better than they seem—i.e. better than the sales column in your AMS ad report might suggest.

Here are 14 ways that your Amazon ad might be more effective than it seems:

  1. Non-clicked sales. Clicking on your ad isn’t the only way to reach your product page. If…

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