I had a good laugh at the gatekeeper dragon analogy. This is some golden advice for the indies who are confused about how to market their books. Audrey has written the exactly same sorts of advice I give to everyone about book marketing.
Until a few years ago, aspiring writers sought out advice on how to query agents and publishers, spending fortunes on big fat books full of names, addresses and tips, not to mention all those expensive conferences where writers could sign up for a 5-minute encounter with (gasp!) an actual agent.
In the Trad Pub era, supply was controlled by those gatekeeping dragons. Most aspiring writers’ hopeful submissions were relegated to slush piles and recycle bins. A few wannabees were seduced by vanity publishers, but no one took them seriously. Then came the internet. Self-publishing became respectable (and a source of income for those catering to the self-publishing crowd). The floodgates opened.
One of the bonuses of publishing your own books is that you, the writer, are in charge. You hire the editor, you decide what the title is and what the cover looks like. You set the price and…
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